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Exporters that boosted e-commerce amid COVID poised to profit long after pandemic subsides

Joel SchlesingerPublished August 24, 2020The Globe and Mail Photo by Dave Chidley/The Globe and Mail Calgary-based Innosol Health Corp. is a small business with a big international reach. It was primed to grow its sales efforts this past spring, the busiest time of the year for trade shows in the supplements market, but then the novel coronavirus pandemic hit and changed everything. “It’s the best time to meet with wholesalers and distributors,” says Michael Kuhbock, president of Innosol Health, which has been operating for about two years. “You’d try to get purchase orders in place and then go on your merry way.” But COVID-19 botched those plans, shutting down international borders to most travel, especially the U.S, which is the...

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